SELFRIDGES X THE RAKE
by Jake Walters
The Golden age of Hollywood created the most extraordinary male icons and there was always a perception that the best dressed-men, icons such as as Cary Grant, Humphrey Bogart, Fred Astaire – were styled by others. But this was an era when men were judged not purely in terms of how they dressed in the street, or by how they were perceived in the public.
Today, a new age of individualism has emerged, and it is now about men creating the identity they would like to have through the clothing the would like to wear. Men have access to the ultimate Hollywood wardrobe thanks to Selfridges’ ability to help men choose and identify who it is that they would want to be. It helps them actualise their vision by following the advice of extraordinary sales people; through negotiating an incredibly concise and beautifully curated collection of clothing in Mens Formal and by sharing an understanding of the most authentic and eminent menswear brands. Through Selfridges, the discernment that constitutes the formal luxury menswear universe has been carefully evaluated and only the best brought to you.